ArtLife is a new action sports/contemporary lifestyle clothing brand for Men and Women. The brand was founded by Dominic LaBarbera, an artist and designer from the South Bay of Los Angeles. The logo, an ambigram, which he originally sketched as a tattoo gives the brand an identifying mark like no other in the industry. Although it has been said many times before that a brand isn’t just a name, but a way of life…ArtLife truly is a lifestyle defined by only those who choose to live it!
Shortly after attending Otis College of Art and Design in Los Angeles, Dominic worked as a freelance artist dabbling in all forms of art depending on client’s requests. During this time he began to conceptualize many different ideas for his ultimate art project; a clothing brand. With his knowledge and passion for art, music, sports, and fashion, LaBarbera created ArtLife. On August of 2010 his newly formed company shared the floor of Class@ASR with many of his favorite brands.
The debut collection for Spring/Summer 2011 consists of colorful tees, hooded sweatshirts, and raglans showcasing designs of various mediums. Photographs from a trip to Thailand, illustrations, and vintage style graphics and colorways form a line of wearable artwork. The collection also features watercolor paintings from Santa Cruz local surfer/artist, Craig Waltz in hopes to support unknown and gifted artists alike. Whether it’s the eye-catching MMX (2010 in Roman Numerals) stitching representing the company’s year of establishment or sewn-in soft organic cotton labels, attention is paid to every detail ensuring that each piece is, truly unique. You’ll find comfort in knowing that not only is the clothing made from the finest materials, but that it’s designed and produced for the appreciation of life through art.
Going forward, Dominic will continue to use nature, the Earth’s purest form of art, as inspiration while still producing one-of-a-kind clothing for all walks of life. ArtLife sponsors and supports talented athletes, artists, and musicians each representing the brand with their own form of expression. Furthermore, ArtLife plans to work with charities that teach art as therapy, promote cancer awareness, animal rescue, and help in preserving the environment.
ArtLife is good.